UX Leadership · Noida, UP

Mala
Singh

UX Team Lead UX Manager

Professional summary

01 — background

UX Team Lead with 14+ years of UX/UI design experience — including 9+ years at Telus International leading a team of 20 designers — spanning healthcare, banking, telecom, and consumer digital products.

An MFA in Applied Arts paired with an MBA in Marketing & IT bridges design execution with business strategy, positioning her well for a UX Manager role. Proven track record in design thinking, UX research, usability testing, information architecture, user journeys, and agile product delivery — translating complex business and data requirements into personas, journey maps, and scalable design systems across Figma, Sketch, and Adobe XD.

An AI-powered UX practitioner who applies AI across the full UX lifecycle — research synthesis, ideation, UX writing, prototyping, usability analysis, and design optimization. Experienced designing AI-driven recommendations, predictive insights, and intelligent workflows, with a focus on human-AI interaction, explainability, transparency, user control, and responsible AI experiences.

14+ yrs
UX / UI design experience
9+ yrs
Leading design at Telus International
20
Designers managed & mentored
MFA + MBA
Applied Arts · Marketing & IT

Career highlights

02 — impact
70%

Improved design workflow efficiency through structured design thinking workshops and process optimization.

99%

Improved user engagement on TELUS Lifeworks Healthcare through data-driven UX strategy and cross-tool collaboration across Figma, Adobe, and Miro.

99%

Streamlined project delivery timelines through structured facilitation, stronger cross-functional collaboration, and refined project management processes.

Led a design team of 20 across concurrent projects for TELUS Lifeworks Healthcare, Union Bank (US), TELUS Internet & Telecom, and other enterprise accounts — while contributing to client retention and satisfaction across consulting, managed services, and staff augmentation engagements.

Professional experience

03 — journey

Team Lead – UX/UI Designer

Aug 2017 — Present
Telus International, Noida
  • Lead a team of UX/UI designers, assigning tasks, mentoring team members, and ensuring on-time delivery of high-standard design work across web and mobile applications
  • Conduct and facilitate end-to-end user research — interviews, surveys, and usability testing — to identify pain points and inform design decisions
  • Translate research findings into user personas, journey maps, and user flows, and design wireframes, mockups, and prototypes in Figma, Sketch, and Adobe XD
  • Partner closely with product owners, developers, and stakeholders to ensure design integrity from concept through development handoff
  • Delivered projects for TELUS Lifeworks Healthcare, Union Bank (US Banking), TELUS Internet & Telecom, TELUS Healthcare Marketplace Services, and the StriderPro Equestrian Platform (200,000+ annual users)
  • Leverage AI tools throughout the UX lifecycle to accelerate research synthesis, ideation, UX writing, feedback analysis, prototyping, and design optimization
  • Design AI-powered experiences such as intelligent recommendations, predictive insights, and automated workflows, focusing on human-AI interaction, transparency, explainability, and user control

Sr. UX/UI Designer

Apr 2014 — Jul 2017
Xavient, Noida
  • Designed UX/UI solutions for healthcare applications, applying data visualization and colour theory principles to improve user engagement and comprehension
  • Built low- and high-fidelity wireframes in InVision, communicating design concepts clearly to stakeholders and development teams
  • Conducted manual application testing to identify and resolve usability issues prior to release
  • Partnered with business analysts during requirements gathering to translate business needs into user-centered design solutions

Sr. UX/UI Designer

Nov 2013 — Feb 2014
Netlink, Gurgaon
  • Developed user-focused UX/UI designs for healthcare applications, ensuring intuitive navigation and positive user experience
  • Created detailed wireframes to communicate application structure and user flow to the development team

Sr. Visualizer

Oct 2009 — Oct 2013
ABP, New Delhi
  • Designed websites, business magazine covers, and layouts aligned with brand and editorial guidelines
  • Produced infographics and animations to enhance visual and informational clarity across platforms

Core competencies

04 — expertise

Craft & Practice

  • User-Centered Design
  • UX Research & Usability Testing
  • Wireframing & Prototyping
  • Design Systems

Leadership

  • Design Team Leadership & Mentoring
  • Stakeholder & Cross-Functional Collaboration
  • Design Thinking Facilitation

Delivery

  • Agile & Iterative Design
  • Data Visualization & Storytelling

Tools

05 — stack
Figma AI Figma Make Claude Adobe Firefly Sketch Adobe XD Miro

Education & certifications

06 — grounding

Advanced Certificate in AI Led UX and CX Innovation for Leadership

IIT Delhi · 2026

Master of Business Administration (MBA) — Marketing & IT

Subharti University, Meerut · 2021

Master of Fine Arts (MFA) — Applied Arts, Specialization in Visualization

Banaras Hindu University (BHU), Faculty of Visual Arts, Varanasi
AI for UI/UX Research & Design: ChatGPT, Perplexity & More — Udemy 2026
AI Builder: Create Agents, Voice Agents & Automations in n8n — Udemy 2026
Introduction to Generative AI — Google 2023
Software Testing with Jira & Agile — Be a QA, Udemy 2023
Scrum Certification + Scrum Master + Agile Scrum Training — Udemy 2022
Agile Project Management Certification Prep + Jira — Udemy 2022
UX & Web Design Master Course: Strategy, Design, Development — Udemy 2021
Design Thinking in 3 Steps — Udemy 2021
User Experience Certification — Udemy 2020